What is the Etsy listing Health Score?

The Health Score is a 0-to-100 rating across four dimensions: Title (full 140 characters used? Strong lead keyword?), Tags (all 13 filled with multi-word buyer phrases?), Description (hook in first 160 characters?), and Diversity (wide keyword coverage or repeated words?). Spotlister shows your score before and after so you see the exact improvement.

Zombie Mode is for listings that get views but no sales. Standard optimization focuses on discoverability. Zombie Mode switches the AI's goal to conversion, rewriting your listing with persuasive copy, stronger buyer-focused language, and clearer calls to action. Use it when views are healthy but your conversion rate is low.

Will Spotlister change my listing photos?

No. Spotlister does not change your photos. The Pro plan includes Photo Critique: upload your listing photo and get an AI score (0-100), specific strengths and issues identified, and the single most important fix. Since photos are the #1 factor in whether a buyer clicks, this tells you exactly what to improve.

Is my Etsy listing data stored or shared?

No. Your listing data is sent to the AI model to generate the optimization and is not stored, logged, or shared with third parties. Spotlister does not have access to your Etsy credentials or sales data.

How many listings can I optimize?

The free plan includes 1 complete optimization run with no account required. The Pro plan includes 50 runs per month, each run optimizes one listing (title, tags, description) or critiques one photo.

Free Etsy Listing Optimizer

Stop guessing why your Etsy listing isn't ranking

Name: Spotlister
Author: Tinkrd

Paste your listing title below and get your Etsy SEO score in seconds. No account, no download required, just your title.

Your Etsy listing title

0 / 140 characters

0 F

Analyzing...

Spotlister Chrome extension panel open inside Etsy shop manager, listing loaded, showing Before health score of 64 across Title, Tags, Description, and Diversity

★★★★★ Chrome Web Store

🔒 No account required for the free run

⚡ Optimization completes in under 10 seconds

✓ Works on any Etsy listing

Built by Tinkrd

Real Results

From a 64/C to a 95/A. One click.

That 31-point jump is not cosmetic. It means the listing now leads with a high-intent keyword in the first 40 characters, uses all 140 title characters, fills all 13 tags with long-tail buyer phrases, and opens the description with a hook in the first 160 characters Etsy shows in search results.

Each change targets a specific factor Etsy's search algorithm uses to decide where your listing appears, and whether buyers click it.

140

Title characters used

13/13

Tags filled

<10s

Time to optimize

Spotlister showing Before Health Score of 64 grade C and After Health Score of 95 grade A, with all four score bars, Title, Tags, Description, Diversity, filled green on the After side

How It Works

Four steps. No tab switching. Start to finish inside Etsy.

Spotlister is a Chrome extension panel that opens on your Etsy listing edit page. It reads the page, runs the AI, and writes the results back into your Etsy form. You never leave, copy, or paste anything.

Open any listing in your Etsy shop manager

Navigate to the edit page for any listing. Spotlister works on active listings, drafts, or any listing you can open in your shop manager.

Spotlister extension showing Step 1, Read Listing from Etsy button ready to click

Click Read Listing, it pulls your data from the page

Open Spotlister from your Chrome toolbar and click "Read Listing from Etsy." It reads your current title, all 13 tags, and your description directly from the Etsy page. Your current Health Score appears immediately.

Spotlister after reading a listing, showing Listing loaded banner, Before score of 64 grade C, bars for Title, Tags, Description and Diversity, Zombie Mode toggle, and Optimize Listing button

Click Optimize Listing, AI rewrites everything

The AI generates your new title, all 13 tags, and a full description rewrite. Issues Fixed lists exactly what was wrong with your original listing. Your new Health Score appears beside the Before score so you see the exact improvement.

Spotlister Optimized Results, Issues Fixed list, Optimized Title at 113 of 140 characters, and 13 tag pills filled with long-tail buyer phrases

Click Apply, then Save in Etsy

Click "Apply to Etsy Listing" and Spotlister writes the optimized title, tags, and description directly into your Etsy form. Hit Save in Etsy. Done, your listing is live with the new content.

Spotlister showing Optimized Description with AI Strategy explanation, and the green Apply to Etsy Listing button

Features

Every part of your listing. Rewritten.

Spotlister handles the three factors Etsy's algorithm weighs most heavily, title keyword structure, tag coverage, and description quality, plus tells you exactly what was wrong before it fixed it.

Title Optimization + Tag Generation

Your title is the highest-weighted ranking factor on Etsy. Most sellers leave 30 to 40 characters unused and bury their best keyword in the middle. Spotlister leads with your strongest keyword in the first 40 characters, exactly where Etsy's algorithm and buyers look first.

Uses all 140 characters, every unused character is a missed keyword slot
Leads with the highest-intent keyword phrase for your specific product type
All 13 tags generated using long-tail buyer phrases, not repeated title words
Tags stay under 20 characters and use 2-to-4 word buyer queries, not generic single words
Issues Fixed lists what was wrong with your original tags before replacing them

Spotlister Optimized Results, Issues Fixed section listing four problems, Optimized Title at 113 of 140 characters, and all 13 tag pills displayed with long-tail buyer phrases

Health Score: See the Before and After

The Health Score gives you a 0-to-100 rating with a letter grade (A through F) across four dimensions. Watching a listing go from 64/C to 95/A is not just satisfying, it maps exactly what Etsy was penalizing before, and what it rewards now.

Title: Is it using all 140 characters? Does it lead with a strong keyword?
Tags: Are all 13 filled? Do they use multi-word buyer phrases?
Description: Does it hook buyers in the first 160 characters Etsy shows?
Diversity: Wide keyword coverage, or the same words repeated?
Before and after shown side by side, no guessing at the improvement

Spotlister Health Score panel showing Before 64 grade C with partial bars, and After 95 grade A with all four bars fully green

Photo Critique + Zombie Mode

Two features for listings that need more than a rewrite. Photo Critique scores your listing photo and gives you the single most important fix. Zombie Mode handles listings that get views but no sales, it shifts the AI's goal from getting found to getting the sale.

Photo Critique scores your image (0-100) across composition, background, product size, and contrast
Strengths and Issues listed with specific, actionable fixes, not vague suggestions
Zombie Mode rewrites your listing to appeal to buyers in purchase mode, not browse mode
Use Zombie Mode when views are healthy but conversion rate is low
Photo Critique costs 1 run, available on the Pro plan

Spotlister Photo Critique showing a 72 grade C photo score with Strengths section, Issues section listing four problems, and specific recommended fixes for each

Pricing

Start free. Upgrade when it's working.

The free run is a complete optimization, full title rewrite, all 13 tags, full description, and your Health Score before and after. No account required. See the result on a real listing before you spend anything.

Free

No account. No credit card.

1 complete optimization run
Full AI title rewrite (140 chars)
All 13 tags generated
Full description rewrite
Health Score before and after
Zombie Mode included

Add to Chrome

Common questions

Spotlister reads your existing listing directly from your Etsy edit page, then rewrites three things: your title (up to 140 characters, leading with your strongest keyword), all 13 tags (long-tail buyer phrases that don't repeat your title), and your description (opening with a hook in the first 160 characters Etsy shows in search results). It shows a Health Score from 0 to 100 across four dimensions before and after so you can see exactly how much your listing improved.

eRank and Marmalead are keyword research tools, they help you find keywords, but you still have to write the listing yourself. Spotlister does the writing for you. Open your listing in Etsy, click Read Listing, click Optimize, Spotlister generates a complete optimized title, tag set, and description in seconds, then writes it directly into your Etsy form. No keyword research, no manual rewriting, no switching tabs.

Yes. Spotlister runs entirely inside your Etsy shop manager as a Chrome extension panel. It reads your listing from the page, sends it to AI for optimization, and writes the new title, tags, and description back into your Etsy form, all in the same tab. You never copy, paste, or switch apps.

The Health Score is a 0-to-100 rating with a letter grade (A through F) across four dimensions. Title: is it using all 140 characters and leading with a strong keyword? Tags: are all 13 filled with multi-word buyer phrases rather than generic single words? Description: does it open with a hook in the first 160 characters Etsy shows in search results? Diversity: does your listing cover a wide range of related search terms, or repeat the same keywords? Spotlister shows your score before and after so you see the exact improvement.

Zombie Mode is for listings that get views but no sales. A standard Spotlister optimization focuses on discoverability, getting your listing found in more searches. Zombie Mode switches the AI's goal to conversion: it rewrites your listing with persuasive copy and buyer-focused language aimed at people who are already in a purchasing mindset. Use it when your views are healthy but your conversion rate is low.

No. Spotlister does not change your photos. The Pro plan includes a Photo Critique feature: upload your listing photo and get an AI score (0-100), specific strengths and weaknesses identified, and the single most important fix. Since photos are the primary factor in whether a buyer clicks your listing in Etsy search results, this tells you exactly what to improve without guessing.

No. Your listing data is sent to the AI model only to generate the optimization. It is not stored, logged, or shared with third parties. Spotlister does not have access to your Etsy account credentials, order history, or sales data. See the privacy policy for full details.

The free plan includes 1 complete optimization run with no account required, enough to see exactly what Spotlister does before you spend anything. The Pro plan includes 50 runs per month. Each run optimizes one listing (title, tags, and description) or critiques one photo.